Barbie Parody Influencer Campaign

I was tasked with helping to brainstorm a unique concept for a Crack Shack summer influencer box with the goal of increasing restaurant awareness and expanding to the young female demographic. I pitched a “Barbie” parody to match Crack Shack’s irreverent tone, lighthearted culture, and Californian roots while capitalizing on the pre-premiere hype of the film.

This project was such a success, being profitable with strong social engagement, reaching celebrities such as Heather Gay.

Project Reports: Bri Stewart and Nicole Rogers.
Co-Designers: Cassandra Moore